We are a company focused on custom software development and we have been in the market for more than 19 years. At Ensitech we are dedicated to finding highly specialized talent to work with large companies in the United States, Europe and Canada.

Each one of our collaborators works with different teams and colleagues around the world, in the design and commercialization of software. We look forward to having you as part of our team in the role of  Marketing Data Analyst.

What you will do

• Define reporting needs and KPIs.
• Create automated custom reports and tagging recommendations.
• Proactively generate insights to understand customer funnel and abandonment.
• Oversee performance monitoring via dashboards, scorecards, and ad hoc analysis using tools such as Power BI, Tableau, Salesforce, and Google Analytics.
• Participate in site re-designs and enhancements by identifying opportunities and setting site metric goals.
• Analyze churn-related reports to uncover trends and insights.
• Partner with Marketing teams to connect customer experience/care/loyalty initiatives with retention efforts.
• Implement processes and train cross-functional business users to use data for decision-making in their respective areas.
• Advocate for data-driven decision-making and customer-centricity across all digital product touchpoints.
• Stay up-to-date on industry trends, new analytics products, and new features within existing platforms.

Requirements